The Cultural Marketplace

Wednesday 17 October 2007

Question time...

A friend of mine recently posed some questions about Mesh in relation to its brand and values... I thought I would share these with you...

…where would Mesh go on holiday?

Culture-based city breaks - Rome, Prague, Paris, Tokyo - those with a focus on art, fashion, or music. Mesh would stay in the hippest design hotels.

…what car would Mesh drive?

Something exclusive - a limited edition of an established or new brand - perhaps the Aero 8 GT Coupé aimed at "connoisseurs of fine driving".

…would Mesh go clubbing?

Yes -
To underground events with edgy undertones
To elite venues with restricted lists

…would Mesh be your older sibling, younger sibling, or your twin?

It would be your older sibling - educating you in the ways of "le cool".

…where would Mesh go shopping?

It would never go to shopping malls. Instead, it would trawl the markets of the corners of the worlds' cities, finding hidden gems and feeling rewarded for rooting out things that not many others have.

…what would Mesh wear?

It would never buy sweatshop brands. It would enjoy wearing original threads by either famous or lesser-known designers - much like the clothing trends in Japan.

Rock on!

Friday 5 October 2007

Japanorama...

Greetings!

Fresh back from seeing old friends in Japan and it's all go at Mesh HQ. This week, we were super-excited to see that Mesh made it into the pages of the ultra-trendy, hip and cool Urban Junkies e-magazine.

Urban Junkies is made up of a team of experienced freelancers, trend forecasters, marketing experts, art directors and graphic designers who come together to provide the ultimate insiders' guide to urban gems and new openings in London. The Mesh Heads have long been subscribers to this essential underground journal - relying on it for notably cool places and events to add to our social to-do lists, so we feel very honoured to have been featured. Huzzah!

Without attempting to bore you with a seemingly endless slideshow of holiday snaps, I thought I would share with you one that nicely reminded me of the Mesh concept. The idea of second lives is very prevalent in Japan - a myriad of customised human beings emerges every weekend outside Yoyogi Park in Harajuku, Tokyo to celebrate their style, commitment and showmanship. One such group is the Tokyo Rockabillies - the legendary Elvis wannabes who strut and twist their way through varying decades of "rock" through portable boom boxes, complete with awe-inpsiring quiffs held up by some form of non-permanent hairspray glue.


[Note: That is not a wig]

Before your minds flick away to the thoughts of a Covent Garden-esque crowdpleaser, I will inform you that this rocking display is not for any financial gain, but for the pure love of the publicly shared music and dancing. It is very inspiring to see all of the "performers" at Yoyogi Park just enjoying themselves and showcasing their talents.

Creativity is contagious - don't be afraid to catch the Mesh virus...