The Cultural Marketplace

Wednesday 17 October 2007

Question time...

A friend of mine recently posed some questions about Mesh in relation to its brand and values... I thought I would share these with you...

…where would Mesh go on holiday?

Culture-based city breaks - Rome, Prague, Paris, Tokyo - those with a focus on art, fashion, or music. Mesh would stay in the hippest design hotels.

…what car would Mesh drive?

Something exclusive - a limited edition of an established or new brand - perhaps the Aero 8 GT Coupé aimed at "connoisseurs of fine driving".

…would Mesh go clubbing?

Yes -
To underground events with edgy undertones
To elite venues with restricted lists

…would Mesh be your older sibling, younger sibling, or your twin?

It would be your older sibling - educating you in the ways of "le cool".

…where would Mesh go shopping?

It would never go to shopping malls. Instead, it would trawl the markets of the corners of the worlds' cities, finding hidden gems and feeling rewarded for rooting out things that not many others have.

…what would Mesh wear?

It would never buy sweatshop brands. It would enjoy wearing original threads by either famous or lesser-known designers - much like the clothing trends in Japan.

Rock on!